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ATEXT TEXT EXPANSION ABBREVIATION ADAPT MESSAGE PROFESSIONAL

TFW: That face when, that feeling when, that feel when.IMO, IMHO: In my opinion, in my humble opinion.ILYSM/LYSM: I love you so much, love you so much.IIRC: If I recall correctly, if I remember correctly.B2C: Business to consumer, business to customer.

After all, there are thousands out there! We’ve compiled a list of all of the commonly used English acronyms and abbreviations we run into online to help guide your SMS strategy. If you decide to utilize acronyms and abbreviations, it can be overwhelming to try to remember all of the different variations.

Sending a “Welcome” or “Thanks for subscribing” message.

Sending reminders about abandoned carts.

That being said, don’t be afraid to try using acronyms and abbreviations, especially when you’re running low on characters! DO use acronyms when … The US Global Messaging Report found that 47% of recipients across four generations are more likely to engage with an SMS that contains important information. When recipients subscribe to informational SMS messages, they’re not necessarily looking for the same creativity required from marketing texts. If your brand sends more informational SMS campaigns rather than promotional messages, it may not be appropriate to incorporate abbreviations. The only abbreviation in the message is in the disclaimer at the bottom about messaging rates, notably separate from the main copy of the text. While still friendly and personable, Xfinity maintains a more formal brand voice, making text acronyms feel out of place in a message like this. Promotional and marketing messages provide the perfect opportunity to play with acronyms and abbreviations, as these are usually more casual messages.įor contrast, let’s check out this example from Xfinity. The abbreviations aren’t intrusive or distracting from the core purpose of the message, largely because the brand doesn’t call attention to them, and the abbreviations work well with the brand’s voice, established in the first sentence of the text. This brand utilizes abbreviations ( fav and merch) seamlessly. The tone of this text is fun and casual while keeping the message itself short and simple: “Score up to 50% off your fav products, kits and merch while you can.” The following message is from a haircare brand that embraces a lighthearted, casual brand voice in its messaging strategy. What makes its voice unique? What about its brand persona allows it (or doesn’t allow it) to use abbreviations? If your brand utilizes a more formal voice, this may be completely inappropriate. Depending on your brand persona and audience, sending a mass text using “LOL” or “OMG” can help to create a more friendly, casual relationship with your customers.

ATEXT TEXT EXPANSION ABBREVIATION ADAPT MESSAGE PROFESSIONAL

The text abbreviations you send to friends or significant others may not be the same ones you’d use in marketing or professional communications. Using acronyms in your messaging strategy not only helps create a friendly relationship with your customers but also helps you stay within the character limit. Though most smartphones can now send and receive messages containing up to 1600 characters, best practices still dictate that senders keep as close to 160 characters per message as possible. Abbreviations and acronyms became a part of messaging culture out of necessity, keeping texts, social media posts, and other forms of messaging from becoming too long and exceeding character limits. Messages are generally limited to 160 characters per SMS. Text abbreviations are shortened versions of commonly used words to help save characters in text messages, whereas acronyms are used to shorten entire phrases. The align-items property is explained well here.While we may not always use a text abbreviation in real life or face-to-face conversations, it has become a language of its own in instant messaging and social media. In the second View where alignItems: 'baseline', the pink View does not expand and stays the size of it's child Text element. In the case of the first View with default styling, the yellow child View expands horizontally to fill the entire width. The two View elements each contain a View wrapped around a Text element.

Setting alignItems to any value other than "stretch" ("baseline", "flex-start", "flex-end", or "center") on the parent View prevents this behavior and addresses your problem.īelow is an example where there are two View elements contained inside of a parent View with a blue border.

Basically, all elements by default cause their children to stretch along the cross axis (axis opposite to the flexDirection). The issue your facing is likely related to React Native's default value for alignItems: 'stretch' on a element. Tldr: set alignItems to any value other than 'stretch' for the style of the parent View of your View containing Text